Good Nature is a brand strategy & PR collective on a mission to build companies that make humans more harmonious with nature. We’re former marketing operators, agency leaders, and journalists with a track-record of helping category-creating startups navigate brand development, communications & PR, and marketing operations.
Like the pioneering organizations we serve, we believe nature’s 4B+ years of innovation is the path to a healthy planet and people.
Apeel - plant-based technology for longer-lasting produce
Full Harvest - rescuing fruits & veggies from becoming waste on farms
Huue - the first bio-based dye technology (starting with indigo for denim brands)
Brightseed - AI-powered phytonutrient discovery for the future of health
Alpine Roads - developing something delicious from plants
Air Protein - making protein out of thin air