Good Nature is a brand strategy & PR collective on a mission to build companies that make humans more harmonious with nature. We’re former marketing operators, agency leaders, and journalists with a track-record of helping category-creating startups navigate brand development, communications & PR, and marketing operations. 

Like the pioneering organizations we serve, we believe nature’s 4B+ years of innovation is the path to a healthy planet and people. 

Portfolio: 

Apeel - plant-based protection for longer-lasting produce

Full Harvest - rescuing fruits & veggies from becoming waste on farms 

Huue - the first bio-based dye technology (starting with indigo for denim brands) 

Brightseed - AI-powered bioactive discovery for human health 

Coreshell - building better batteries for the electrification of everything 

Air Protein - making protein out of thin air

Fidocure - AI-enabled precision cancer treatment for canines 

Soylent - Science-backed + sustainable complete nutrition