Good Nature is a brand strategy & PR collective on a mission to build companies that make humans more harmonious with nature. We’re former marketing operators, agency leaders, and journalists with a track-record of helping category-creating startups navigate brand development, communications & PR, and marketing operations. 

Like the pioneering organizations we serve, we believe nature’s 4B+ years of innovation is the path to a healthy planet and people. 



Apeel - plant-based technology for longer-lasting produce

Full Harvest - rescuing fruits & veggies from becoming waste on farms 

Huue - the first bio-based dye technology (starting with indigo for denim brands) 

Brightseed - AI-powered phytonutrient discovery for the future of health 

Alpine Roads - developing something delicious from plants 

Air Protein - making protein out of thin air

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